Why is Cantu Curling Cream so popular?

 Why is Cantu Curling Cream so popular? 

There are several reasons why your curls lose their shape or moisture over time. Heat damage, the environment and even certain pillowcases contribute to dry and brittle hair, which is why we prefer silk

 pillowcases instead. People with tighter curls should avoid too much heat as that can cause curl shrinkage, which is why using a heat protectant is a non-negotiable. 

Curly hair also requires more moisture than straight or wavy textures, so Cantu Curling Cream’s hydrating ingredients are key, and part of why it's so popular. The ridiculously affordable price tag is the cherry on top.